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Providing a positive candidate experience today is fundamental for a successful hiring process, regardless of company size, stage or industry. In this article, we’ve put together everything you need to know on how to improve your candidate experience, plus unbeatable strategies for attracting the best candidates.<\/p>\n\n\n\n
In this article you will see:<\/strong><\/p>\n\n\n\n Candidate Experience is defined as the experience applicants have throughout your selection process – from the moment they find your company online to the moment they\u2019re either hired or disqualified. <\/p>\n\n\n\n The candidate experience you provide to applicants, is just as important as the experience your business provides to their clients. Not only does it strengthen your employer brand, but also helps you attract more qualified candidates. We\u2019ll learn more about this later in the blog. <\/p>\n\n\n\n According to Exame magazine, around 70% of candidates consider the company’s brand and reputation as an important factor when applying to a position. In addition, 18% of candidates refuse an offer letter after having a bad experience during the recruitment process.<\/p><\/blockquote>\n\n\n\n If you believe that the candidate ‘s experience ends after your recruitment process, you\u2019re mistaken! <\/p>\n\n\n\n After a bad experience, applicants will not only talk about it with friends or on social networks, but will most likely never apply to your company again. The end results are pretty grim for your business: you potentially lose the chance to hire great talent and seriously damage your brand ‘s image at the same time. <\/p>\n\n\n\n It\u2019s also common practice for applicants to research a company or learn more about their recruitment process online and other social networks, before applying to a position. In fact, research shows that around 76%<\/strong> of applicants do exactly that. So if your employer brand isn\u2019t being promoted in a positive light online, this can seriously hurt your candidate attraction strategies. <\/p>\n\n\n\n If you want to find out what candidates are saying about your hiring process, search for your company’s hashtag on social media or find your company on Glassdoors. <\/p>\n\n\n\n Here are some interestings stats on candidates: <\/p>\n\n\n\n The candidate’s experience goes beyond the selection process – it defines the image that your company will have as well as the relationship with your external audience. It\u2019s the first step to promote efficiency and good relationships with your employees in the future. <\/p>\n\n\n\n Learn more on how to improve your candidate\u2019s experience in these 10 steps: <\/p>\n\n\n\n The recruitment process is the first stage of your candidate’s experience. In this phase, the candidate will discover your company online, learn more about what your business does, and better understand the position\u2019s activities and responsibilities. It\u2019ll be the first interaction they have with your company! <\/p>\n\n\n\n This is the moment to engage candidates and make them see your company as an attractive place to work! See our tips below to create a positive recruiting process experience: <\/p>\n\n\n\n A careers page is the ultimate place to showcase your employer brand and will give your visitors the first impression on your company. <\/p>\n\n\n\n A well designed careers page will often be responsible for inspiring applicants\u2019 interest in applying to available jobs. <\/p>\n\n\n\n Businesses that invest in an attractive careers page have a 94% increase in their visitor to applicant<\/em><\/strong> conversion rate. <\/p><\/blockquote>\n\n\n\n Here are some careers page inspirations: <\/strong><\/p>\n\n\n\n Make sure to have in your careers page at least 4 important elements: <\/p>\n\n\n\n You won’t be remembered if you\u2019re not seen! By partnering with your marketing team and allocating a marketing budget for your job positings, invest in advertising channels that drive your ad’s reach. <\/p>\n\n\n\n SEO strategies, sharing jobs on social media, ads on job portals and more. This will give you a broader audience reach and with ads, you can also focus on targeting specific candidate profiles. <\/p>\n\n\n\nCandidate Experience: Explained<\/strong><\/h2>\n\n\n\n
Candidate’s experience: Why it\u2019s important <\/strong><\/h2>\n\n\n\n
How to improve your candidate experience in 10 steps <\/strong><\/h2>\n\n\n\n
During the recruitment process:<\/strong><\/h3>\n\n\n\n
1.Invest in your careers page <\/strong><\/h4>\n\n\n\n
2.Optimize your job postings<\/strong> <\/h4>\n\n\n\n